Los Angeles Photographer

Los Angeles photographer Ed CarreĆ³n specailizes in portraiture and narrative photography for corporate, commercial, advertising and editorial photography clients.

He collaborates with communications directors, creative directors, and photo editors to create images for editorial projects, annual reports, web content, corporate image collections and advertising campaigns.  He is also known for creating dynamic content and evocative portraits for corporate and commercial clients with high stakes projects.

Ed is a full production narrative and portrait photographer in Los Angeles using his 25 years of experience to create images and solve unforeseeable problems for his clients in Los Angeles and across the globe.

Our clients hire us because we bring more to the table than cameras. The breadth of his experience, production and digital skills allow him to work across multiple genres to create full scope projects involving portrait, narrative and architectural imagery. These photographic skills also give him an edge in solving problems and executing the client’s vision that other Los Angeles photographers do not have.

For example, Prologis sought a photographer in Los Angeles to create images of their facilities in LAX, but upon arrival  he discovered that conditions on the ground made his job impossible. He needed to shoot a cargo plane with the loading facilities in the background but cargo schedule did not allow for this and the plane would not return in time to meet his deadline.

Through digital post-production (need to upload file still) techniques, Ed gathered visual resources, shot the plane then came back the next day to shoot the buildings and then assembled them in post production.

Similarly, Veolia hired Ed to photograph some busy transportation centers, but because of scheduling issues outside of his control, the centers were not at peak usage when he arrived and did not look busy enough to suit the client’s needs. Through digital post-production solutions, Ed  gathered enough visual resources on the spot and created the scene in post production rather than charge the client another day’s fee. The image was a truthful representation of the centers at peak usage and reflects some of Ed’s problem solving skills.

His collaborative work ethic allows him to contribute to the client’s vision without friction because he knows the work is not about him but about the success of the project.

Shaping our client’s expectations is critical to initiating photography projects because no one likes surprises. He is careful to inform the client what is within the scope of possibility given the resources devoted to a photography project.

When there is no second chance, the stakes are high and you are seeking a high degree of certainty for your project, there are few photographers in Los Angeles in his category that can knit together photographic, social, technical and production skills to give you to certainty you seek.

Clients that have trusted him with their photographic needs have included National Geographic, Discovery Channel, Forbes, New York Times, USC, Cedars Sinai Hospital, Amgen, Pratt and Whitney, Owens Corning, PIMCO, Chivas Regal, CVS Pharmacy, Chase Bank, Herbal Life, Life Magazine, Red Cross, Target Corp., Valspar, Veolia and many more.

They have hired him for work in multiple capacities including high production story telling, corporate and editorial portraiture, industrial and architectural work.

His rates are competitive with Los Angeles photographers of equal merit and he is happy to talk with clients about their budgets.

We are located near downtown Los Angeles and are happy to discuss your photography projects.

Biography

Los Angeles Photographer Ed Carreon

Ed discovered his love of visual narratives while traveling in Latin America after high school. His ability to communicate and capacity for empathy lead him to a career with the Orange County Register, The Los Angeles Times, The New York Times, Life, Newsweek, and National Geographic. He learned the value of simplicity and thoughtful storytelling while documenting everything from the Los Angeles riots to the immigration stories of Mexico.

Changes in the newspaper industry motivated Ed to explore a more commercial and corporate work. His photojournalistic experience remains a constant influence to his approach to portraiture as a means of storytelling. He now shoots portraits and narratives for annual reports, corporate, advertising, and editorial photography. His clients include MetWest, Target, USC, Wells Fargo, Valspar, and Veolia.

Currently, Ed lives in his native Los Angeles with his wife, daughter, and beagle.

When he is not working on photography he enjoys smoking a leisurely cigar, drinking green tea, reading about astrophysics, and camping with his family.

Why

Why hire Ed instead of another photographer in Los Angeles?

Ed believes clients with serious budgets don't hire photographer's just to make photographs but to solve problems they may not know they have. One Example. No one can predict outcomes on the ground but you can hire someone with a record of providing solutions to unexpected problems and contributing to creative solutions. He will tell your story because he understands how to craft a visual narrative and he understands the difference between corporate and editorial branding conventions. He gets that images which represent an institution are not captured on the fly - they are crafted to suit an aesthetic or a statement created by an art director, marketing director, or creative director. Ed has worked in Los Angeles as a commercial photographer for many years and understands the nuances between editorial content and branding campaigns.

His talent, broad range of skills, and over twenty years of experience are available to you, and everything from his corporate portrait work to his personal work will come to bear on your project. Please compare his work to other professional photographers in Los Angeles and you will see the difference.

Y Why would you hire just any Los Angeles photographer when you can hire someone who can bring a lot to the table: contribute to the discussion, speak to your needs, and create a narrative and aesthetic to suit your needs. Because he can speak your language, he can add to creative solutions for branding, annual reports, and corporate image libraries.

There are times when a high production values, associated with commercial photography, are not necessary. In these cases a portrait of record, a simple (simple corporate headshot), or event photography for basic event coverage is more appropriate. Ed can help in these situations as well. Please ask to see a portfolio that suits your specific needs.