Business Lifestyle Photography for Corporations.
Ed is hired to shoot business lifestyle images because people want confidence their expectations will be met. Whether he is quietly working in a corporate boardroom or choreographing images in an office, Ed always aims for authenticity in his photography. Do these images represent what happens and tell a meaningful story for the client? That is what you should be asking of any photographer.
The next question a corporate client should ask is how do you work? How do you get the images that I need? Sometimes, Ed works alone, quietly in the background making pictures of real events, and sometimes images need to be choreographed and he works with a small crew. In either case, the photographs need to look authentic and not like stock imagery. Business lifestyle photography is the business of representing events authentically.
Ed's clients draw confidence from the breadth of his work and years of experience. They also lean on him to pull together productions with minimal friction and great effect.
The corporate shoots are always planned and manytime I get my must successful images from just wandering around or between sets. There is no exact formula for capturing business lifestyle images.
When there is an actual boardroom meeting, I never insert myself into the scene but instead, work as quietly as possible and move as lttle as possible. I try and anticipate where the images are going to happen next and am on the lookout for spontaneous corporate images. They happen wherever business people congregate but have to recognize them when they happen.
I could be a corporate executive holding his hand to his forehead, or someone passing in front of a piece of art or looking at a computer screen, really any images that symbolize corporate culture in brief.
Having been a photojournalist trained me to find or create corporate photographs.
Often, clients will ask how many images they will get, but the real question is “How many images do you need?” because I tend to shoot a lot and most of my clients don’t want to plow through thousands of images to find just a few images. If the client needs 15 distinct images for a specific campaign then will design the shoot around 10-12 distinct sets so that the client has a few hundred images to choose from with variations of each set.
