Clean Energy Fuels Photoshoot
We recently completed a corporate and industrial photography assignment for Energy Fuels via Los Angeles-based design firm Area Lab.
The Clean Energy folks were great to work with and their corporate office was well-lit and beautifully designed, which made my work a bit easier. Also, the subjects at their fueling facilities were easy to work with and the design firm, Area Lab's creative director knew what he wanted but was open to my ideas, which made for a great working relationship.
I love doing annual reports and sustainability reports because they allow me to use a broad range of my skill sets and test my organizational and technical skills. Corporate and industrial photography assignments are always interesting because I never know what problems I am challenged to solve.
In this case, we started early in the morning to shoot our cover subject with the rising sun behind him. That can be a bit tricking sometimes because of the contrast ratio between the subject and the background is often too great. In this case, the trees in the background reduced the glare just enough to make the image workable and we used reflectors and a negative fill to shape the light on the subject. We put the finishing touches on with a bit of post-production.
The art director from Area Lab asked me to make the warehouse images dynamic so I shot on a low shutter speed here to blur the images. The same goes for the yard image below. I added the clouds to the sky to add an element that fits into the company's environmental narrative.
This corporate and industrial photography assignment was rewarding because Clean Energy Fuels needed both business lifestyle and industrial images for the shoot. Additionally, my client, the design firm, needed the images cleaned up in post-production to present the best possible images to Clean Energy Fuels.
