Pharmaceutical Photography
I consider this project pharmaceutical photography because the company, Excel Scientific, makes clean products for the pharmaceutical industry.
This was a three-day shoot for Excel to create photographic content for their new website. They wanted a healthcare and industrial photographer who could work quickly and create images on the fly of their products and processes. I worked in consultation with their creative agency; Orange Sprocket out of San Francisco.
At first, I did not see much to photograph until I started working directly with the CEO who guided me from process images to product images. As is often the case, I had to find the beauty in what was otherwise an uninteresting scene at first glance. I was happy with the outcome and the helpful creativity of the CEO who art directed much of the shoot. Very unusual for the grand Pubah to get so hands-on on but the company was small enough that she could afford to get into it with me
Initially, I had comps to go by with specific ideas about what I would photograph, but I got redirected on the ground as the images were reconsidered in light of their new marketing strategy. So I adapted. The CEO worked directly with me on the third day to fill holes in the new website. I shot to a laptop so she could see the photographs in real-time and which holes they would fill. It was pretty cool getting directed by the CEO because there was no second-guessing what she wanted and we worked in sync with each other on the project the whole time.
She was super hands-on but gave me complete creative freedom to execute my ideas as I saw fit. As a result, the Orange Sprocket crew was very pleased with the results. I really enjoyed this pharmaceutical photography assignment for the cool photographic challenges that I encountered. The truth is that because Excel is a small company they had great flexibility in creating the images and I did not encounter some of the obstacles I might have had at a large pharmaceutical company.
