Commercial Event Photographer
Girls reacting to winning a soccer match during the Chevron Soccer Academy.
Commercial event photographer | Ed Carreon Photography:
When I wear my corporate photographer hat, I shoot business lifestyle images or boardroom narratives for my corporate clients or industry workers for annual reports or CSRs. But the funniest work I do is when I put on my corporate event photographer hat, like the assignment I just shot for Chevron.
Boys at soccer match during Chevron sponsored event.
I was asked to cover a couple of Chevron's Soccer Camps with the specific request to show the fun and emotion that happens at the camps. I am not a sports photographer which the client understood.
The art director wanted emotion, fun, and engagement among the players and coaches, and I gave her just that. The coaches were dynamic, engaging, and driven to teach, and the kids were kinetic, authentic, and fun, so I had all the elements a photojournalist needs to create great images for a corporate event client.
Corporate event photography captures girls having fun at a sports soccer camp event.
Overall I had an easy time because there were so many genuine moments at the event. That said, my time as a photojournalist taught me how to react quickly and anticipate moments of human interaction, like which side heads will fall when you two people embrace, when there will be an emotional reaction to an event, or who is most likely to emote visually. All this contributes to the success of a corporate event photographer. It is about being at the right place at the right time.
Granted, if you are shooting entertainment events, then that is not so important because it is about being seen and mugging for the camera most of the images are canned. The skill sets are very different and I prefer corporate events for the spontaneity and the authenticity of people when I do find a moment.
Girl kicking the ball during soccer practice at Chevron sponsored event.
When I shoot corporate events, my clients usually want broad coverage, with overall shots, medium shots, up-close shots, and detail shots; exactly for formula for photojournalistic coverage. Additionally, I try and find what the photojournalist Henri Cartier Bresson called the decisive moment that captures the spirit of the event. Human emotion and action also play a key role in defining the spirit of the event.
It is these moments that my corporate clients can use for social media and web page banners that lead the stories. Now I don’t think about any of these things because they are part of my professional DNA. I don’t have to look for moments, I empty my mind and am open to receiving those moment I know are going to happen. I just have to know where to be when they happen or react without thinking of the right camera exposure or flash setting.
My typical photo gear includes two Nikon Z9s, a 24-70mm lens, and a 70-210mm lens. Additionally, I use just one speed light to fill shadows and a waste pack for extra batteries and CF cards. Large corporate events require a lot of walking and it is not uncommon for me to walk 10 miles a day in a large venue like the Los Angeles Convention Center.
commercial event photographer shows inspiring moment at event.
Cororate event photographer campering real moments at soccer academy.
Event photograph of real real moment when boys bod at the Chevron Soccer Academy.
Real moments between kids and soccer coaches at soccer camp event.
A teaching moment captured by commercial event photographer
