Case Study: Corporate Portrait Photography for Hahn & Hahn Law

Corporate Portrait Series for Hahn & Hahn Law

Corporate Photography Assignment

Hahn & Hahn was rebranding its website and wanted a Los Angeles corporate photographer to create a new portrait series with more character and authenticity than its existing corporate headshots.

Creating a Consistent Corporate Portrait Style

To help them see other options, I shared examples from my corporate photography gallery. After discussing the visual direction they wanted, we agreed on a clean, modern look that stayed professional while still allowing individual expression.

They wanted something honest without drifting into a rock-and-roll vibe, and we found a good balance. I would’ve pushed things further creatively, but the project was about giving the client portraits that aligned with their brand.

For this series, we set up a small mobile studio on location. I used a beauty dish as the key light, a large reflector for fill, and strobes on the white backdrop for a clean, contemporary style. This setup gave the corporate portraits a polished look without making them feel overly formal. We also placed a screen between the subjects and the interior glass wall so they had privacy.

Directing Attorneys Naturally

To break up the formality, I used simple prompts and unexpected questions to get natural reactions. Humor and conversation helped everyone relax. Every attorney had a different personality, so I approached each session individually. By the end of each 30-minute portrait session, we had images that felt genuine and alive. It became one of my favorite corporate portrait projects of the year.

Client Review During the Shoot

We photographed tethered to an iPad so the marketing team could review images in real time.

The Result

We created a cohesive library of more than 20 attorney portraits and business lifestyle images that supported the firm’s new visual identity while giving each attorney room for individual expression.

You can see more of my corporate photography in Los Angeles, including executive portraits, environmental portraits, and corporate headshots.

Corporate Portrait Process

For this series, we set up a small mobile studio inside the firm. I used a beauty dish as the key light, a large reflector for fill, and strobes on the backdrop for a clean, contemporary style. This setup works well for law firms that want portraits that feel polished without looking overly formal.

We photographed tethered to an iPad so the marketing team could review images in real time. This made it easy to confirm selections, spellings, and naming. I shot with Nikon Z9 bodies and a 24–70mm lens, which gave me the flexibility to move between formal poses and quick, candid expressions.

This assignment shows how executive portraits and business portraits can go beyond the standard formula. With the right direction and lighting, corporate portraits can reflect both professionalism and personality.

For firms wanting portrait work that feels natural and expressive, I offer traditional corporate headshots in Los Angeles as well as more editorial-style business portraits. These can be made as environmental portraits or studio-style headshots that support branding and help tell your team’s story.

Edward Carreon

In the beginning, he aspired to smuggle gems from Sri Lanka and live on the island of Fatu Hiva where Gauguin painted. Instead, he moved to Micronesia and got lost for two years. Fell in lust. Slid down a coconut tree; very painful. Saw a blue moon. Was attacked by sharks but got lucky. Built houses, speared fish, Fell in love. Went home empty-handed.

Went to school, got bored then graduated. Lived in Mexico, fell in love, and got drunk with a cartel hitman. Lived in an Indian village, broke two ribs, lost all his money on a cock fight, got lost in a cave but now is found. Published widely acclaimed work. Made Mama proud. Worked for newspapers. Worked for The New York Times. Walked in the desert, got a heat stroke, thought he saw God or Jerry Garcia. Recovered. Worked for Life, Fortune, Newsweek, and National Geographic.

Went to Cuba and smoked cigars. Fell in Love. Married in Havana. She saw him coming a mile away. Fortunate tragedy. Recovered. Worked for the New York Times, Discovery Channel, Amgen, Target, etc.

Worked in Latin America. Fell in Love with the wrong woman then Fell in love with the right woman Got Married, wife, kid, beagle, and garden. The whole nine yards. The beagle ate the house. Likes tomatoes, green tea, impossible hikes, and Ayahuasca ceremonies. Most pressing question: "Who are you ?"

https://carreonphotography.com
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Corporate Headshots in Los Angeles – A Better Alternative Through Environmental Portraits

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