Bartko Law Photography Assignment

If you're looking for corporate headshots in Los Angeles or natural-light executive portraits that feel authentic instead of stiff, this assignment for Bartko/Pavia Law is a good example of how I work. I approach corporate photography with a mix of available light, architectural backgrounds, and simple direction to get portraits that feel real. This project shows how I create business headshots and executive portraits that fit modern brands.

This corporate photography assignment was one of the most enjoyable projects of my career. The law firm Bartko/Pavia — with offices in San Francisco and New York — gave me full creative freedom to produce alternatives to standard corporate headshots. Law firms rarely think outside the box with photography, so this was a rare opportunity.

How This Corporate Photography Assignment Happened

A marketing consultant reached out after seeing my work for another client and tracked me down to shoot in a similar style. They wanted natural-light portraits for a full website rebrand — not the usual gray-background corporate headshot you see on most law firm sites.

They asked me to do a test session of executive portraits, which no client had ever requested from me before. They flew me to San Francisco and told me to explore locations and create something fresh.

Creating Natural-Light Executive Portraits

I walked the space, found picture-window light, and even a rusted metal wall that became the background for the top three images in the gallery. When the architecture, ambient light, and personality of a space come together, natural-light corporate photography becomes effortless.

My biggest fear on corporate photography jobs is getting stuck in a space with flat light or no usable backgrounds. That never happens on industrial shoots, but it sometimes happens in office environments — and then I have to improvise fast. Luckily, everything lined up on this assignment.

The following week, they sent me to their New York office for two days and back to San Francisco for three days. In total, I photographed around 70 attorneys. The people at Bartko were engaging and open, which always leads to stronger executive portraits and real moments.

It was also unusual to be in direct contact with the managing partners throughout the process — a clear sign they cared about the quality of the images and trusted my approach.

This assignment reminded me why I enjoy shooting authentic business portraits in Los Angeles and why natural-light executive portraits have become a big part of my work. I love creating business portraits that feel authentic and human — whether it’s for law firms, corporate teams, or companies across California.

Projects like this keep me motivated. When a client gives me room to work at my best, the results always show it.

Edward Carreon

In the beginning, he aspired to smuggle gems from Sri Lanka and live on the island of Fatu Hiva where Gauguin painted. Instead, he moved to Micronesia and got lost for two years. Fell in lust. Slid down a coconut tree; very painful. Saw a blue moon. Was attacked by sharks but got lucky. Built houses, speared fish, Fell in love. Went home empty-handed.

Went to school, got bored then graduated. Lived in Mexico, fell in love, and got drunk with a cartel hitman. Lived in an Indian village, broke two ribs, lost all his money on a cock fight, got lost in a cave but now is found. Published widely acclaimed work. Made Mama proud. Worked for newspapers. Worked for The New York Times. Walked in the desert, got a heat stroke, thought he saw God or Jerry Garcia. Recovered. Worked for Life, Fortune, Newsweek, and National Geographic.

Went to Cuba and smoked cigars. Fell in Love. Married in Havana. She saw him coming a mile away. Fortunate tragedy. Recovered. Worked for the New York Times, Discovery Channel, Amgen, Target, etc.

Worked in Latin America. Fell in Love with the wrong woman then Fell in love with the right woman Got Married, wife, kid, beagle, and garden. The whole nine yards. The beagle ate the house. Likes tomatoes, green tea, impossible hikes, and Ayahuasca ceremonies. Most pressing question: "Who are you ?"

https://carreonphotography.com
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